According to Top Floor Tech, 97% of marketers claim that videos help their customers better understand products. 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic. 90% of consumers claim a video will help them when making a purchasing decision.

 

This statistics should be very preoccupying to anyone serious about growing their business in this increasingly digitalized world.

 

Video content is a very useful tool when it comes to helping potential buyers learn about a product. In fact, over 90 per cent of marketers say using video content has helped increase user understanding of a product or service.

 

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

 

It is important to note here that the return on investment you get from your video content will depend on several things including how well you have organized your content strategy and the quality of your videos.

 

At MSM, we have experience creating eye-catching and engaging videos for our clients, which have had over 80% of reported increase in engagement, conversion and revenue.